- Working together in a spirit of harmony to serve each other and humanity.
- Ethical business: Making and using money for the benefit of society.
- Sustainability in building, agriculture, energy, transportation.
- Practical egalitarianism: Striving for equality while being results oriented.
- Collective ownership: We are shareholders in our community and businesses.
- Service: Selfless work for the greater good of the community.
- Universal spirituality: Yogic, eastern, Buddhist philosophies.
- To invest all of our money, intelligence and heart to achieve our vision.
